Is Celebrity Magazine OK! Headed For The Recycle Bin? Maybe.
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According to an interesting study done by Media Life Magazine, despite the recent growth and interest in celebrities and the tabloids that cover them, there may be too much of a good thing.Â
The study which surveyed readers about their views on celebrity magazines, found that the British tabloid OK!, which was launched in the summer of 2005, isn’t delivering on it’s “big promises” in the U.S., including a supposed backing of $100million. The study also indicates that OK!’s late start in an overabundant field may also be to blame for its lack of readership and interest.Â
By percentages:
Readers were asked: Do you see a shakeout coming over the next year in the celebrity titles? More than three-fourths, 78.6 percent, thought so, agreeing with the statement: ”Yes. There’s not enough room for all of these magazines.”
Just 21.4 percent agreed with the statement: “No. They all have a niche and will continue to thrive.” Well over a third, 42.9 percent, picked OK! as the first title to fold.
Well that doesn’t look good, but then again these are merely predications based on a few people’s opinions. All OK! would need is a picture of Britney Spears attacking a car with an umbrella and boom - instant success. Oh wait, someone already has that? Well, you get my point. For a magazine that’s been around for less than two years it seems unfair to count them out already.  This is a nasty business and competition is fierce, but there are a lot of celebrities — and most likely — one of them is doing something stupid.
The article listed the following magazines as most favored are listed here in order by most popular: People, by 46.3%, US, by 32.8% and Star ranked third with with 19.4 %.Â
Coincidentally, Star led the pack for which magazine did the worst job with a full 31.8% thinking they sucked the most at their job, In Touch coming in second at 22.7% for being sucky and Life & Style in third with 19.7% only slightly less sucky at reporting celebrity gossip.
So that means that even though Star is the third most read celebrity tabloid, 1/3 of their readers are resentful for reading them and only do so because their dirt-dishing is a few notches below that of those uppity writers at Us and People.
The problem is the less credible you are the nastier you need to be. Sure Us and People can be afford to be “accurate,”"honest,” and “truthful” - everyone trusts them. But magazines like Star and In Touch, well they have to as we say in the business “embellish” and “stretch” the truth. And that’s why I read Star, In Touch and Life & Style, because they try a little harder to keep me focused. Plus, People and Us are like $3.50. Sheesh, that seems kind of steep just for finding out what designer Reese Witherspoon wore to the Oscars.Â
What I want to know is stuff like, how many herpes outbreaks did Paris Hilton have last year? Or does Britney prefer Cool Ranch Doritos or Orginal flavor? You know, the heady stuff.Â
That’s why I only read the National Enquirer - veracity is their middle name!
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$100 Million? Welcome to the internet. They could’ve given me $1 million and started an empire. Stupid, stupid, stupid.
Comment by DirtyRottenGossip.com — March 19, 2007 @ 3:19 pm
Isn’t this what happened to”Talk” magazine?
It was touted as the new in celebrity journals, and how long did it last?
Or is there a curse on celebrity journals from across the pond?
Comment by Shasta — March 19, 2007 @ 6:27 pm
[...] get married? - Daily StabMacy Gray nude pic. Don’t be scared to click, be curious - BossipA major tabloid may be outta print soon - GlosslipKirsten Dunst’s new boyfriend is just as fugly as she is - GabbyIsraeli leader asks [...]
Pingback by RoBBs Celeb OOps » Blog Archive » Violet Affleck Is Cute… — March 19, 2007 @ 7:41 pm
life and style’s website is going down the tubes…
Comment by blah blah — March 19, 2007 @ 10:39 pm
It’s a bit much to put Us in the same line as People, I think. People is all kiss ass, “I’m the queen of celeb news, look at my pearls and chanel suit la-di-da” whereas Us is the tart with a major case of resentment.
Comment by Amrita — March 20, 2007 @ 12:28 am
They all resent each other. It’s the most enjoyable part!
Comment by dmdo1016 — March 20, 2007 @ 8:19 pm
People aren’t buying OK! because Glosslip kicks their asses!!
Comment by D-Bomb — March 20, 2007 @ 9:24 pm
[...] get married? - Daily Stab Macy Gray nude pic. Don’t be scared to click, be curious - Bossip A major tabloid may be outta print soon - Glosslip Kirsten Dunst’s new boyfriend is just as fugly as she is - Gabby Israeli leader [...]
Pingback by poponthepop.com — March 27, 2007 @ 10:08 am