Glosslip/BTR Today Interview: “Be Your Own Brand Founder” Sheila Coates
Today on our daily segment with BTRToday host Shaun Daily at 3:00pm EST, we will be interviewing founder and president of BYOB, Be Your Own Brand, Sheila Coates. We will be discussing her career, the future of marketing and her experience working with some of the most well-known artists in the music industry.
Click here to listen to the show live.
Here’s more from Sheila’s bio:
Be Your Own Brand (BYOB) is the culmination of Sheila Coates’ two decades of experience as a marketing executive specializing in artist development, branding and imaging. Coates understands the importance of creating and maintaining a consistent visual presentation that is authentic and generates a sense of confidence and character in order to succeed in today’s competitive marketplace. She has the background and expertise to help people to “be their own brand” by combining the power of words and images to develop customized and memorable branding statements.
During her tenure in the music industry, Coates worked with some of the most recognizable names in the business. She inspired, cultivated, and provided guidance to many artists who went on to achieve platinum-selling status. Her client list reads like a “Who’s Who” in popular music —Mary J. Blige, Sean “P. Diddy” Combs, Toni Braxton, Lenny Kravitz, Barry White, Jill Scott, Babyface, Monica, Faith Evans, Kindred, The Family Soul, Angie Stone, Q-Tip, Lalah Hathaway, Ann Nesby, and NEXT, among many others. She created images for celebrities who were participating in events and programs as varied as the GRAMMY® Awards, American Music Awards, MTV Video Music Awards, BET Awards, Good Morning America, The Today Show, Oprah, The Tonight Show and Late Night With David Letterman. She also helped develop images for more than 100 videos, television programs, and red-carpet events.
Coates held senior executive positions with Sony/BMG, Arista Records, EMI/Capitol, Virgin Records, MCA Records, Perspective Records and Hidden Beach Recordings, where she managed budgets exceeding $50 million and developed successful cross-promotional initiatives such as the soundtrack for the Academy Award-winning film “Training Day.” She also has managed promotions, media relations, artist development and imaging.
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