Is Celebrity Magazine OK! Headed For The Recycle Bin? Maybe.
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According to an interesting study done by Media Life Magazine, despite the recent growth and interest in celebrities and the tabloids that cover them, there may be too much of a good thing.Â
The study which surveyed readers about their views on celebrity magazines, found that the British tabloid OK!, which was launched in the summer of 2005, isn't delivering on it's "big promises" in the U.S., including a supposed backing of $100million. The study also indicates that OK!'s late start in an overabundant field may also be to blame for its lack of readership and interest.Â
By percentages:
Readers were asked: Do you see a shakeout coming over the next year in the celebrity titles? More than three-fourths, 78.6 percent, thought so, agreeing with the statement: "Yes. There’s not enough room for all of these magazines."Just 21.4 percent agreed with the statement: "No. They all have a niche and will continue to thrive." Well over a third, 42.9 percent, picked OK! as the first title to fold.
Well that doesn't look good, but then again these are merely predications based on a few people's opinions. All OK! would need is a picture of Britney Spears attacking a car with an umbrella and boom - instant success. Oh wait, someone already has that? Well, you get my point. For a magazine that's been around for less than two years it seems unfair to count them out already.  This is a nasty business and competition is fierce, but there are a lot of celebrities — and most likely — one of them is doing something stupid.
The article listed the following magazines as most favored are listed here in order by most popular: People, by 46.3%, US, by 32.8% and Star ranked third with with 19.4 %.Â
Coincidentally, Star led the pack for which magazine did the worst job with a full 31.8% thinking they sucked the most at their job, In Touch coming in second at 22.7% for being sucky and Life & Style in third with 19.7% only slightly less sucky at reporting celebrity gossip.
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