Is the Zombie Apocalypse Coming? Preparing for the Zombie Pandemic

Author: Angela Hausman
Published: May 24, 2011 at 11:50 am
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Zombie ApocalypseIn the event of an "Official" outbreak of the Zombie Apocalypse, the CDC (Center for Disease Control) wants to assure you they'll keep you safe.

The Killer Zombie Apocalypse is happening NOW!  Gather foodstuffs. water, medical supplies, and everything you'll need to avoid having your brain eaten by ravenous Zombies roaming the streets bringing the apocalypse promised in the Bible.

OK, so they're not Killer Zombies but the CDC hopes we prepare for the coming apocalypse. And what is this apocalypse — a natural disaster or epidemic. While the chance of Killer Zombies is a little remote, these apocalypses can cut a similar swath of death and destruction.  So can infectious diseases, such as the 1918 Influenza epidemic. Neurotoxins found in frozen samples of the disease, show our minds might even create an attack by Zombies under the effects of an unknown disease.

Developing an emergency plan and collected critical supplies like food, water and medicine might just help you survive until the Zombies can be rounded up and sent to internment camps

Frankly, preparing for a natural disaster isn't very "sexy" and few people take preparations seriously until it's too late — those killed in the tornado in Joplin, MO had only 20 minutes to evacuate and many didn't make it. So, the CDC is using social media with the theme of a Zombie Apocalypse in hopes it will go viral - and I think the pun is intended.

We all know social media is great because it amplifies your message and, when it goes viral, great things can happen. The trick to making your message go viral is having something people HAVE to share with everyone.  Enter the Zombie Apocalypse.

In fact, the Zombie Apocalypse social media campaign might be the smartest viral campaign ever because it's also creating hype for the new Sony Playstation game "Zombie Apocalypse", also available on the XBox.  The game, developed by Nihilistic Software and published by Konami.

Co-branding the campaign in social media between the CDC and Konami means when the Zombies go viral, the campaign will support the goals of both companies.

What are you doing to protect yourself from the Zombie Apocalypse?  If you don't know what to do, the CDC has put together a Zombie Survival Guide.

 
 

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Article Author: Angela Hausman

I'm a marketing professor at Howard University and run 3 blogs: Hausman Marketing Letter (http://hausmanmarketresearch.org/) sharing information at the intersection of marketing and social media; Let's Blog For Money (http://letsblogformoney.org) …

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