An Overview on Cinavia on Play Station 3

It the end of the day, you sit down on the sofa with your favourite beverage ready to watch the latest release you rented or downloaded the day before on your Play Station 3.
Everything is going great, good picture, clear audio, brilliant, then you hit the 20 minute mark. Suddenly your playback stops or your audio is muted and you get the following PS3 message on screen:
“Audio outputs temporarily muted. Do not adjust the playback volume. The content being played is protected by Cinavia™
and is not authorized for playback on this device. For more information, see http://www.cinavia.com. Message Code 3.”M/p>
In other words, your night is officially ruined!
You may not believe it at first, thinking hey it's "temporarily" muted, maybe if I fast forward a few minutes it will go away. It doesn't.
So what is Cinavia and why is it preventing me from watching my favourite movies on PS3? And more importantly, why didn't I have this problem before?
Cinavia is a digital rights management system created by Verance. It works by encoding digital media with a special watermark that blu-ray players released after mid-2010 are able to read a different check points for validation. As of system update 3.10, Sony has added Cinavia as part of their PS3 firmware as well.
In layman's terms the encoding is there to ensure that original media is not illegally copied or played on "unsuitable" equipment. It gets better (or worse depending on which side of the tv screen you are on); Cinavia may even limit the amount of times and ways an original copy can be copied. You may well find that you cannot copy your own original bluray disc! You can find more information on how Cinavia works on their website here.
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